Kim Kardashian’s Skims brand offers refunds after backlash to $150 advent calendar filled with hair ties, bra straps

Joey NolfiMon, November 9, 2026 at 3:42 PM UTC

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Kim Kardashian at a Skims event in New York CityCredit: Kevin Mazur/GettyKey Points -

Kim Kardashian’s Skims apparel line is offering refunds to customers after backlash.

The brand launched a $150 advent calendar filled with items slammed as cheap, including hair ties, clips, and bra straps intended to be used as headbands.

A rep for the brand tells Entertainment Weekly the calendar “didn’t meet expectations.”

Kim Kardashian’s Skims apparel company has responded to intense backlash over its nearly $150 holiday advent calendar including items like hair ties, bobby pins, and thin bra straps intended to be used as headbands.

After social media users shared videos of themselves revealing the advent calendar’s items, internet backlash began, with many calling out the popular brand for including what they largely felt were small, seemingly inexpensive accessories that didn’t justify the price tag.

One user’s viral TikTok video generated 65 million views in three days, and saw the digital personality (who posts under the handle @wetsloppyswollen) opening each item to varying levels of disappointment.

Kim Kardashian in 2026Credit: Getty Images

The influencer said she was “about to get pissed off” upon opening a series of items that ranged from a keychain to silk hair ties to a small stress-relieving squishy.

At the end of the video, she again stated that she’s “close to getting really pissed off,” before opening two more keychains — one that was simply a logo for the brand, and the final item, a brown, furry pocket mirror.

When reached for comment, a representative for Skims tells Entertainment Weekly that the company is “aware of the feedback some customers have shared about the SKIMS Advent Calendar, and we’ve listened carefully.”

She adds: “We understand that the calendar didn’t meet expectations and we have personally contacted every customer who purchased the calendar and offered them a choice of a full refund or a SKIMS credit to put towards other products.”

The representative stresses that they want “every customer to be truly happy with what they receive from SKIMS,” and that all “feedback matters to us and will directly shape how we approach future releases.”

EW has additionally reached out to Kardashian’s representative for comment.

Kim Kardashian at the ‘All’s Fair’ season 2 premiereCredit: Getty Images

In a video summarizing backlash to the advent calendar, popular YouTuber Kiki Chanel called the release “so wrong” and “depressing” to watch people open each gift.

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“It’s not even cute. That’s the worst part. It’s actually awful,” Chanel said. “Like, yeah, I’m going to go rep your brand after you made me spend all this money and ruined my day?”

Founded in 2019, Kardashian’s Skims line has become a popular apparel brand, offering an assortment of undergarments, workout attire, sleepwear, and more.

on Entertainment Weekly

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Source: “AOL Entertainment”