Here's how many people really watched Bad Bunny's halftime show
Here's how many people really watched Bad Bunny's halftime show
Edward Segarra, USA TODAYTue, March 3, 2026 at 11:11 PM UTC
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Bad Bunny made music history with his Super Bowl halftime show performance, and now he has the hard facts to back it up.
The reggaeton superstar, who headlined Apple Music's Super Bowl LX Halftime Show in February, set a new record after global viewership numbers were tallied, Roc Nation announced in a press release on Monday, March 2.
According to the Jay-Z-run entertainment company, which oversees the halftime show, Bad Bunny's halftime performance brought in 4.157 billion views globally within 24 hours. The viewership figure includes global and U.S. broadcast, YouTube and digital properties.
The singer's Feb. 8 halftime show averaged 128.2 million viewers in the U.S., NBC Sports previously reported, trailing behind Kendrick Lamar's 2025 performance. But with the global viewership total, Bad Bunny now has the most-watched halftime show performance of all time, per Roc Nation.
1 / 0Bad Bunny's vibrant halftime show was unforgettable. See it up close
Fresh off a historic win at the Grammys, Bad Bunny headlines the Apple Music Super Bowl LX Halftime Show Feb. 8, 2026. See the photos.
Bad Bunny's performance, which included various homages to Puerto Rican culture and guest appearances from Lady Gaga and Ricky Martin, offered an "invigorating" presentation, USA TODAY music critic Melissa Ruggieri previously wrote.
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"Bad Bunny guaranteed one thing about his Super Bowl performance: the rhythm is gonna get you," Ruggieri wrote. "The global music titan delivered on his promise during his 13-minute halftime spectacle, ... commanding the stage with swagger and unapologetic authenticity."
The Super Bowl feat punctuates Bad Bunny's meteoric rise to global stardom since his 2016 debut.
The Puerto Rican singer's latest album, "Debí Tirar Más Fotos," earned him a historic Grammy Award win for album of the year in February, becoming the first Spanish-language album to take the coveted prize.
Bad Bunny performs during his Debí Tirar Más Fotos World Tour at the Allianz Parque stadium in Sao Paulo on Feb. 20, 2026.
Additionally, the album's title track recently hit No. 1 on the Billboard Hot 100, giving Bad Bunny his first solo No. 1 on the all-genre chart. The song also became the first predominantly Spanish-language song by a solo act to top the Hot 100 in the chart's nearly 70-year history.
Contributing: KiMi Robinson, USA TODAY
This article originally appeared on USA TODAY: Bad Bunny makes history with most watched Super Bowl halftime show
Source: “AOL Entertainment”
