Hailey Bieber Gets Cheeky in Moody Campaign Teaser for Husband Justin's Fashion Brand SKYLRK
- - Hailey Bieber Gets Cheeky in Moody Campaign Teaser for Husband Justin's Fashion Brand SKYLRK
Michelle LeeFebruary 10, 2026 at 2:15 AM
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Justin Bieber teases new SKYLRK launch with wife Hailey
lilbieber/Instagram;Kevin Winter/Getty
Justin Bieber and Hailey Bieber are teasing something new in the fashion department
The singer, who launched his fashion brand SKYLRK in summer 2025, teased what is possibly a new campaign starring Hailey
Before SKYLRK's debut, the Rhode fonder revealed that she'd been designing for the label and later opened up to GQ about collaborating with her love
This crossover will give you double the Bieber Fever.
Justin Bieber launched his fashion brand, SKLYRK, in July 2025, and now it's finally getting a touch of his wife Hailey Bieber's signature style.
On Feb. 9, the "Yukon" singer, 31, shared multiple Instagram posts teasing a new campaign starring the Rhode founder. The ad appears to be promoting a collaboration between the married couple and parents of one, which fans got a glimpse of last year when it was first shared on social media.
Hailey Bieber in new videos for SKYLRK
lilbieber/Instagram
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Last April, Hailey, 29, revealed that she'd been designing her "favorite jacket of all time" and posted a photo of herself wearing a boxy leather zip-up. It looks like that piece, along with sweats made to fit SKYLRK's aesthetic, will be a part of a new launch set to release on Friday, Feb. 13.
Hailey previously opened up to GQ about her involvement in the musician's venture, calling it "a super fun collaborative process."
"SKYLRK is incredible and amazing. Everything they're doing and building is super, super cool, and I'm just happy that they want me to be a part of it and that they asked me to come in and make something with them." She added, "It's obviously really fun when you get to be able to do anything with the person that you love."
SKYLRK has been having a moment after Justin stripped down to nothing but a pair of custom silk boxers by the label for his performance at the 2026 Grammys.
Him being topless broke the internet, but Grammys executive producer Ben Winston told Rolling Stone that the look wasn't entirely planned. "I don’t think he decided what the outfit would be until he walked on stage," Winston said on the outlet's Music Now podcast.
Justin and Hailey Bieber walk the 2026 Grammys red carpet
Brianna Bryson/WireImage
The Biebers attended the Grammys for the first time in four years on Feb. 1. They hit the red carpet in coordinating black outfits — she in a strapless Alaïa dress and he in an oversized Balenciaga suit — decorated with pins reading "ICE OUT."
A source told PEOPLE that the couple is “in such a strong place right now,” adding that Justin “feels deeply supported.”
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Source: “AOL Entertainment”
